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Wednesday, November 6
 

10:00am EST

OPENING REMARKS & VIRTUAL PLATFORM WALKTHROUGH
Wednesday November 6, 2024 10:00am - 10:10am EST
Speakers
avatar for Raquel Guzman

Raquel Guzman

Director, Content & Experience, MOMENTUM EVENTS
Wednesday November 6, 2024 10:00am - 10:10am EST
  Presentation

10:10am EST

COMBATING CHRONIC BUSYNESS
Wednesday November 6, 2024 10:10am - 10:40am EST
TBA
Foster Long-Term Connections By Leveraging Strategies That Cut Through Chronic Busyness 
  • Techniques for ongoing KOL relationship nurturing beyond projects
  • Implement time management practices to prioritize high-value KOL interactions
  • Maintaining connections and maximizing engagement with KOLs through virtual and in-person balance
Speakers
avatar for Sucharita Somkuwar

Sucharita Somkuwar

Senior Medical Science Liaison (Psychiatry, Sleep, CNS), AXSOME THERAPEUTICS, INC.
I am a neuropharmacologist by training with a passion for helping improve patient care and outcomes. I have over 12 years of experience in research and 6 years of experience in the pharmaceutical industry with a strong focus on neurological and psychiatric disorders. I thrive on building... Read More →
Wednesday November 6, 2024 10:10am - 10:40am EST
TBA
  Presentation

10:40am EST

SOFT SKILLS
Wednesday November 6, 2024 10:40am - 11:10am EST
Maximize MSL Impact Through Emotional Intelligence, Insight Generation, and Skill Diversity
  • Develop emotional intelligence and effective communication to strengthen team dynamics
  • Master insight generation to extract the most value from internal and KOL conversations
  • Enhance skill diversity and integration within medical affairs teams for greater innovation
Speakers
avatar for Howard Berkowitz

Howard Berkowitz

Senior Medical Science Liaison, Respiratory & Immunology, SANOFI
Howard has been employed in the pharma industry for over 30 years in various roles within Medical Affairs, including 5 years in sales as a clinical science consultant for BI. His experience includes National Director of Medical Science Liaisons, Regional Medial Science Liaison Manager... Read More →
Wednesday November 6, 2024 10:40am - 11:10am EST
  Presentation

11:10am EST

COMPLIANT KOL INTERACTIONS
Wednesday November 6, 2024 11:10am - 11:40am EST
Navigating Regulatory Compliance: Insights, Strategies, and Future Trends in HCP Interactions
  • Explore the latest regulatory landscape and strategies for ensuring compliant interactions with HCPs
  • Leverage your compliance team and medical teams as collaborative partners in navigating regulatory and legal requirements
  • Understand the role, risks and benefits of social media in KOL relationship management, engagement, and knowledge dissemination
  • Examine historical shifts in compliance practices and current trends to anticipate future regulatory developments and prepare accordingly
Speakers
avatar for Howard Dorfman

Howard Dorfman

Adjunct Professor, SETON HALL UNIVERSITY LAW SCHOOL
Wednesday November 6, 2024 11:10am - 11:40am EST
  Presentation

11:40am EST

SPEAKER Q&A: FACE-TO-FACE ENGAGEMENT IN ZOOM
Wednesday November 6, 2024 11:40am - 11:55am EST
Engage face-to-face with our speaking faculty and ask your burning questions directly in this interactive session.
Speakers
avatar for Sucharita Somkuwar

Sucharita Somkuwar

Senior Medical Science Liaison (Psychiatry, Sleep, CNS), AXSOME THERAPEUTICS, INC.
I am a neuropharmacologist by training with a passion for helping improve patient care and outcomes. I have over 12 years of experience in research and 6 years of experience in the pharmaceutical industry with a strong focus on neurological and psychiatric disorders. I thrive on building... Read More →
avatar for Howard Berkowitz

Howard Berkowitz

Senior Medical Science Liaison, Respiratory & Immunology, SANOFI
Howard has been employed in the pharma industry for over 30 years in various roles within Medical Affairs, including 5 years in sales as a clinical science consultant for BI. His experience includes National Director of Medical Science Liaisons, Regional Medial Science Liaison Manager... Read More →
avatar for Howard Dorfman

Howard Dorfman

Adjunct Professor, SETON HALL UNIVERSITY LAW SCHOOL
Wednesday November 6, 2024 11:40am - 11:55am EST
  Interactive Q&A

11:55am EST

BREAK
Wednesday November 6, 2024 11:55am - 12:25pm EST
Wednesday November 6, 2024 11:55am - 12:25pm EST

12:25pm EST

PANEL: INSIGHT MANAGEMENT
Wednesday November 6, 2024 12:25pm - 1:05pm EST
TBA
Cultivate Innovation and Efficiency Using Strategic Insight Integration
  • Harness KOL insights to drive strategic decisions and align with market access and commercialization plans
  • Develop best practices for collecting, analyzing, and applying KOL insights to enhance strategic planning
  • Utilize, reintegrate, and preserve CRM data to ensure continuous and effective communication with KOLs


*Panelist TBA
Speakers
avatar for Vicky Jones

Vicky Jones

Senior Director, Field Medical Affairs, REGENERON PHARMACEUTICALS
avatar for Ryan Norman

Ryan Norman

Director, I&I Field Medical, Gastroenterology, PFIZER
Ryan attended Samford University McWhorter School of Pharmacy, in Birmingham, AL where he received his PharmD,  eventually obtaining his MBA from the University of Alabama Birmingham.  He currently serves as a Director, Field Medical in Gastroenterology at Pfizer Pharmaceuticals... Read More →
avatar for Leona Blustein

Leona Blustein

Senior Director, Head of US Medical Science Liaison Team, IDORSIA PHARMACEUTICALS
Leona Blustein has over a decade of industry experience ranging from consumer to small biotech and large pharma companies in various therapeutic areas such as Gastroenterology, Rare Diseases, Dermatology, Cardiology, and Neurology.After graduating from Albany College of Pharmacy with... Read More →
Wednesday November 6, 2024 12:25pm - 1:05pm EST
TBA
  Presentation

1:05pm EST

KOL PORTFOLIO MANAGEMENT
Wednesday November 6, 2024 1:05pm - 1:35pm EST
Broaden Expertise and Perspectives by Building a Robust KOL Ecosystem
  • Evaluate your current KOL partnerships annually to ensure alignment and relevance
  • Develop a diverse portfolio of KOLs that reflects your patient population and enriches insights and perspectives
  • Expand into new expertise areas through strategic KOL engagement
Speakers
avatar for Rose Rios

Rose Rios

KOL Marketing & Engagement, North America, PHILIPS HEALTHCARE
Wednesday November 6, 2024 1:05pm - 1:35pm EST
  Presentation

1:35pm EST

THE KOL PERSPECTIVE
Wednesday November 6, 2024 1:35pm - 2:05pm EST
Leverage KOL Expertise to Build Effective Industry Relationships
  • Gain firsthand insights from an experienced KOL on what a great relationship looks like to them
  • Understand best practices that KOLs want life science companies to keep in mind
  • Explore key approaches for maximizing mutual benefit and influence in KOL engagements
Wednesday November 6, 2024 1:35pm - 2:05pm EST
  Presentation

2:05pm EST

SPEAKER Q&A: FACE-TO-FACE ENGAGEMENT IN ZOOM
Wednesday November 6, 2024 2:05pm - 2:20pm EST
Engage face-to-face with our speaking faculty and ask your burning questions directly in this interactive session.
Speakers
avatar for Vicky Jones

Vicky Jones

Senior Director, Field Medical Affairs, REGENERON PHARMACEUTICALS
avatar for Ryan Norman

Ryan Norman

Director, I&I Field Medical, Gastroenterology, PFIZER
Ryan attended Samford University McWhorter School of Pharmacy, in Birmingham, AL where he received his PharmD,  eventually obtaining his MBA from the University of Alabama Birmingham.  He currently serves as a Director, Field Medical in Gastroenterology at Pfizer Pharmaceuticals... Read More →
avatar for Leona Blustein

Leona Blustein

Senior Director, Head of US Medical Science Liaison Team, IDORSIA PHARMACEUTICALS
Leona Blustein has over a decade of industry experience ranging from consumer to small biotech and large pharma companies in various therapeutic areas such as Gastroenterology, Rare Diseases, Dermatology, Cardiology, and Neurology.After graduating from Albany College of Pharmacy with... Read More →
avatar for Rose Rios

Rose Rios

KOL Marketing & Engagement, North America, PHILIPS HEALTHCARE
Wednesday November 6, 2024 2:05pm - 2:20pm EST
  Interactive Q&A

2:20pm EST

DAY ONE CONCLUDES
Wednesday November 6, 2024 2:20pm - 2:20pm EST
Wednesday November 6, 2024 2:20pm - 2:20pm EST
 
Thursday, November 7
 

10:00am EST

WELCOME TO DAY TWO
Thursday November 7, 2024 10:00am - 10:10am EST
Speakers
avatar for Raquel Guzman

Raquel Guzman

Director, Content & Experience, MOMENTUM EVENTS
Thursday November 7, 2024 10:00am - 10:10am EST
  Presentation

10:05am EST

NOVOCURE CASE STUDY: SOCIAL MEDIA COLLABORATION
Thursday November 7, 2024 10:05am - 10:35am EST
The Rise of the Digital KOL- Working with Physicians on Social Media
  • Explore innovative strategies for co-creating impactful content with Digital Key Opinion Leaders (DKOLs) on social media platforms.
  • Discover how to leverage DKOLs to expand reach, enhance engagement, and build a robust online presence effectively.
  • Gain insights into the collaborative process and best practices for maintaining productive and compliant social media interactions with KOLs.
Speakers
avatar for Noah Bryant

Noah Bryant

Social Media and Digital Marketing, US Digital, NOVOCURE
Noah Bryant is a creative digital marketer who focuses on building innovative biotech brands. He is currently a Product Marketing Manager at Novocure, a company that focuses on treating aggressive cancers. Noah currently works on the US market for Novocure mainly on Optune Gio, a... Read More →
Thursday November 7, 2024 10:05am - 10:35am EST
  Presentation

10:35am EST

PANEL: METRICS BY FUNCTION
Thursday November 7, 2024 10:35am - 11:20am EST
Optimizing Metrics Across Clinical, Medical Affairs, and Commercial Functions to Enhance Performance and Decision-Making

  • Explore key metrics and strategies across medical, commercial, and marketing functions
  • Explore metrics to evaluate initiative performance, optimize resource allocation and identify areas for improvement.
  • Align metrics for enhanced cross-functional collaboration and organizational effectiveness


*Panelists TBA
Thursday November 7, 2024 10:35am - 11:20am EST
  Presentation

11:20am EST

SPEAKER Q&A: FACE-TO-FACE ENGAGEMENT IN ZOOM
Thursday November 7, 2024 11:20am - 11:35am EST
Engage face-to-face with our speaking faculty and ask your burning questions directly in this interactive session.
Speakers
avatar for Noah Bryant

Noah Bryant

Social Media and Digital Marketing, US Digital, NOVOCURE
Noah Bryant is a creative digital marketer who focuses on building innovative biotech brands. He is currently a Product Marketing Manager at Novocure, a company that focuses on treating aggressive cancers. Noah currently works on the US market for Novocure mainly on Optune Gio, a... Read More →
Thursday November 7, 2024 11:20am - 11:35am EST
  Interactive Q&A

11:35am EST

BREAK
Thursday November 7, 2024 11:35am - 12:05pm EST
Thursday November 7, 2024 11:35am - 12:05pm EST

12:05pm EST

ADVISORY BOARDS
Thursday November 7, 2024 12:05pm - 12:30pm EST
Strategies to Successfully Engage KOLs in Speaker Advisory Boards
  • Explore effective strategies to foster productive relationships with KOLs within speaker advisory boards
  • Learn tactics to enhance KOL engagement and maximize their impact on board outcomes
  • Discover best practices to leverage KOL expertise to shape strategic initiatives
Speakers
avatar for Lauren DeRienzo, PsyD

Lauren DeRienzo, PsyD

Senior Associate Director, Medical Strategy, BOEHRINGER INGELHEIM
Thursday November 7, 2024 12:05pm - 12:30pm EST
  Presentation

12:30pm EST

SPEAKER PROGRAMS
Thursday November 7, 2024 12:30pm - 12:55pm EST
Effectively Harness KOL Participation to Create High-Impact Speaker Programs
  • Explore innovative ways to integrate KOL insights for enhanced speaker program design
  • Discuss strategies for maximizing educational impact through effective KOL participation
  • Learn best practices for aligning speaker program strategies with KOL engagement goals
Thursday November 7, 2024 12:30pm - 12:55pm EST
  Presentation

12:55pm EST

PANEL: MATRIX COLLABORATION
Thursday November 7, 2024 12:55pm - 1:40pm EST
Optimize Interdepartmental Collaboration Across Functions to Foster Synergy and Drive Organizational Growth
  • Foster effective collaboration and synergy across medical, commercial, sales, marketing, and compliance departments.
  • Integrate various functions to streamline operations and enhance organizational effectiveness.
  • Explore strategies and approaches for achieving successful interdepartmental interactions in healthcare settings.


*Panelists TBA
Speakers
avatar for Uduak Ntuen, PharmD

Uduak Ntuen, PharmD

Associate Director, Medical Affairs, BAUSCH HEALTH COMPANIES, INC.
Thursday November 7, 2024 12:55pm - 1:40pm EST
  Presentation

1:40pm EST

SPEAKER Q&A: FACE-TO-FACE ENGAGEMENT IN ZOOM
Thursday November 7, 2024 1:40pm - 2:00pm EST
Engage face-to-face with our speaking faculty and ask your burning questions directly in this interactive session.
Speakers
avatar for Uduak Ntuen, PharmD

Uduak Ntuen, PharmD

Associate Director, Medical Affairs, BAUSCH HEALTH COMPANIES, INC.
avatar for Lauren DeRienzo, PsyD

Lauren DeRienzo, PsyD

Senior Associate Director, Medical Strategy, BOEHRINGER INGELHEIM
Thursday November 7, 2024 1:40pm - 2:00pm EST
  Interactive Q&A

2:00pm EST

EVENT CONCLUDES
Thursday November 7, 2024 2:00pm - 2:00pm EST
Thursday November 7, 2024 2:00pm - 2:00pm EST
 
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